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What pages should my website have? This is a very common question online entrepreneurs and small business owners ask when they are looking to develop a website. Here we list the most important and must-have pages your small business company website should have.
When it comes to content creation for a newly created website, every business is unique and needs something different However visitors to your website (your potential customers) have set expectations of your website,
what information they expect to find on it and where on your website
they expect to find it. To help you determine what content pages to
produce, here are questions you need to ask yourself, or ask the person who will be writing the content for you, a copywriter for example:
- What pages do I need on my website?
- What should I put on the homepage?
- Do I need a privacy policy page?
- Should I have a testimonials page?
- Do I really need a company blog?
- On the “about” page, should I talk about myself or the company?
When it comes to creating pages for your website there is a set of web pages that are standard or general which all small business websites should have. Here below is a list of the 13 most common pages that every website should have, and the type of information these pages should feature and include. If you need to create a website, we guide you step-by-step through the process of creating a small business website using WordPress.
1. Homepage
This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Your homepage needs to be well-designed, load fast and look professional. There are studies that show that you have 0.05 seconds to convince people stay on your website.
What to include:
A short description of who you are and what you do, a brief explanation of your services and products, and perhaps some bullet points on how you can help your potential customer or client.
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2. About page
People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited page
on any website. This page should give a brief summary of who you
are, your company history and what isolates you from the competition.
What to include:
A summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service.
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3. Services page (if you offer services)
Here you can list details about the services you provide.
Begin the page with a summary of your services prior to outlining them.
If your services are vast and their descriptions are quite extensive,
consider dividing them into sections, as well as adding a link to a
landing page, where readers can learn more about a particular service.
What to include:
A synopsis of services presented, bullet points of services with short explanations, links to learn more about specialized services (if you desire), the advantages of using your services, and how they differ from the services your competition offers.
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4. Products page (if you offer products)
This is your chance to offer details about the products you sell.
Begin the page with a short summary of your products before listing
them. If you sell multiple products and have extensive information on
each product, consider dividing them into categories and adding a link
to their product pages.
What to include:
An outline of products available, short descriptions of each product, links to product pages that contain more information, what the customer can expect by purchasing those products, and why customers should buy those products from you, rather than your competition.
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5. FAQ page
The FAQ page is your space to answer the most frequent questions you are asked.
The frequently asked questions (FAQ) page will tell everyone – on one
page – what they need to know. This will save you time answering those
same questions on an individual basis. Provide honest answers for each
one. Your answers should be a call to action, and persuade a potential
customer to take the next step and buy whatever you’re selling.
What to include:
The most common questions you are most frequently asked should be on this page. Such questions should also remove any doubts a customer may have, in order to make them feel secure enough to make a purchase from you.
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6. Testimonials / reviews page
This is your chance to show off positive reviews your company has received.
Where possible, include photos and contact info of the author (a link
their social media account, not their personal phone number). This will
add authenticity to each testimonial. Anyone can write a review, but
those with photos of real people that can be traced to an actual source
credibility and establishes trust.
What to include:
A brief paragraph of praise from customers, perhaps as long as a sentence or two. Include photos and contact info of the reviewer, preferably with a headline above each testimonial, to catch a customer’s eye.
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7. Contact page
Your contact page show potential customers all the ways they can get in touch with you.
It is also important to have your phone number, email address and
physical mailing address on the footer throughout all of your website
pages, where possible.
What to include:
All of your social media accounts, your mailing address, phone and fax number, email address, and even your business hours. Some companies prefer using a contact form instead of listing their email address for spam prevention purposes.
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8. Blog
This isn’t a page per say, as a blog is the sum of all blog posts. A blog is a website, or a section of a website, made up of topically related blog posts (like journal entries).
Blog posts are usually listed in reverse chronological order with the
most recent blog post appearing first. If you have a small business
website without a blog then you are seriously missing out! Think of your blog as your greatest and most affordable marketing tool. A blog drives traffic and leads/sales. A survey by HubSpot found that 57% of businesses who blog have generated a lead from it.
A blog gives your company a voice, it creates a place where you can
tell your company’s story, share your expertise and engage with your
customers.
What to include:
First and foremost you need to do a bit of strategy work, you need to know why you are starting a blog and who you are blogging for (your target audience). Next you need to map out what your blog should be about, i.e. what your should write about and the topics to cover. Think of how you write and the language you use, most of us don’t like to read academic journals so don’t be afraid to be conversational and casual in the way you write. Quality trumps quantity. Studies suggest that long-form and in-depth blog posts outperform shorter shallow blog posts, when it comes to search engine optimization and getting shared on social media.
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9. Press / latest news page
This is where you can address the media.
Here, you should post links to articles written about your business,
press releases, advertisements, videos featured on other platforms, and
any other recognizable commercial accomplishments.
What to include:
Ways the media can get in touch with you, links to download PDFs and photos, and press releases. If you have a media or press kit, post it here, so the media can learn more about your company prior to further publicity.
Read more:
10. Privacy policy page
A privacy policy is must for every website, a privacy policy lets the visitor to your website know what you’ll do with the personal information they give you.
On this page, let the site visitor know how any personal information
and data (e.g. advertising, cookies, emails etc) collected will be used,
and whether or not it will be shared with third parties. You must
strictly adhere to your privacy policy.
What to include:
What data you collect, how it is collected, how visitors can obtain a copy of the information you obtain, if such content will be shared, and if so, with whom.
Read more:
11. Terms and conditions page
Similar
to the above mentioned privacy policy, a terms of conditions page is
usually a must for most websites. This is a page the outlines the “rules” a visitor to your site must agree to abide by in order to use your website.
What to include:
You want to include the rules and guidelines and how your website functions. For example, which country’s laws that governs the agreement, an intellectual property disclosure that states that your website is your property and that it’s protected by copyright laws, and a links to other sites clause that you are not responsible for or have control over third party links on your website.
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12. Sitemap page
Sitemaps come in two formats. XML sitemaps (these are made for search engine bots, helps search engines discover your content and is good to have from an SEO standpoint). HTML sitemaps are made for your “human” visitors (and what we refer to here.) A sitemap page is a non-fancy index page that lists all the web pages you have on your website. For example check out our sitemap page on https://digital.com/sitemap/.
What to include:
Your sitemap page should include links to all of your web page, your pages and blog posts. Your sitemap page should be located in the footer throughout all of your website pages, where possible. If you use WordPress then there are plenty of plugins that can help you build an HTML sitemap.
Read more:
13. Page not found page
A page not found page (technically speaking it’s called a “404 error”
page) is a page your visitors get directed to when a webpage no longer
exists, have moved or has expired. For example check out our custom
created “page not found” on https://digital.com/404 Because a 404 error page can be a standard HTML page, you can (and should) customize it any way you want.
What to include:
Tell visitors clearly that the page they’re looking for cannot be found. Your page not found page should include a link back to your homepage, you could also include a search form.
Read more:
14. Other pages
Depending on what type of website you have, you may also consider including the following pages:
- Search result page
- Jobs or careers page
- Events page
- Advertising information page
- Affiliate link disclosure page
Summary
What type of pages do you have on your small biz website, and what type of pages do you think everyone small business website owner should include on their website? Have we missed something? We would love to hear your opinion, let us know in the comments section here below.
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